ECHOstore as Case Study

Left: ECHOstore as a case study for students
Right: ECHOstore in the Ateneo Student Business Review

ECHOstore is the first case study cited in the Case Studies on Social Business Enterprises, a Blue Way 2 case book of the Ateneo Graduate School of Business. The book’s editor Asuncion Sebastian writes in her foreword: Some organizations have proven that business, it its capacity to generate employment, can in itself be an alternative approach to development. The casebook is about these organizations, composed of ordinary men and women with their extraordinary desire and courage to make things better for the country, starting out with what they have, what they know and what they do best. Their stories tell us that profits can indeed be used to create social benefits sustainably.

ECHOstore is also mentioned in the Ateneo Student Business Review, the official student research journal of the John Gokongwei School of Management. The article ECHOpreneur: A Paper on Social Enterprise and the Philippine Copyright Law was collaborated on by Francis Apolinar, Kyel Castro, Migeul Salapantan, Erica Samonte, Francis Tan and Jay Wijesikara. They identified ECHOstore’s acitvities and directions aligned with the seven success factors of a social enterprise: creativity and dynamism, the use of social networks, holistic human resource development, resilience and willingness to learn, knowing and engaging the poor, transformative leadership. The paper ends by stating that “ECHOstore holds the copyright of their products because they provide the communities with the artistic designs and specifications of the products they produce through the ECHOdesign Lab activities. Through the storycard and tags which name the creators of the products, the store empowers its partners and suppliers by sharing their stories to the world”