ECHO VILLAGE STORE
It's never been done before…
A partnership between NGO and Private Sector
… bringing fair trade products from all over the country and addressing sustainability issues for many communities.
ECHOstore Sustainable Lifestyle
ECHOstore Sustainable Lifestyle is the first concept of its kind in the Philippines as people get more conscious about saving the earth while helping other people. The acronym ECHO means: E for Environment, C for Community, H for hope, and O for organization. The iconic symbol is of three spirals emanating from the center that stands for the power of three (three women who started it: Chit Juan, Jeannie Javelosa and Reena Francisco) and the three principles we stand for. These are to nurture and sustain the Self, Community and Environment. It is also about the tri-partite partnership between Private Sector, NGOs and Communities. All these are united in one vision: To push forward the sustainable lifestyle.
All the products sold at ECHOstore are any or all of the ff: natural, organic,
environment-friendly, and benefits marginalized communities and women groups through fair trade. One right away assumes a socially-responsible mindset when you step into the store. Each product comes with story tags that help the consumer understand the process in making the product and who makes them. Every product is locally sourced and makes the Filipino proud of what the country has to offer.
Under its program called ECHOdesign Lab composed of a core team composed of ECHOstore’s inhouse artists Jeannie Javelosa and Reena Francisco, and the program’s volunteer Project Director and Cultural Manager Dannie Alvarez the program conducts critique and training workshops with PACCI communities teaching them product development, packaging, design and branding.
ECHOstore is present in is flagship store in Serendra at Fort Bonifacio Global City, at the ground floor of Podium in Ortigas, at the Shangri-La Hotel Makati’s Travel Box and Mactan’s Private Collection space.
The Peace and Equity Foundation
The Peace and Equity Foundation (PEF) was formed as an independent non-profit foundation on October 2001 by the Caucus of Development NGOs (CODE-NGO) to support the work of civil society in eradicating poverty and marginalization. The Foundation administers an endowment fund from the net proceeds of the Poverty Eradication and Alleviation Certificate (PEACe) Bonds developed and sold on the capital market by CODE-NGO. As a funding institution, it does not implement projects directly nor undertakes direct training and capacity building programs.
PEF’s vision is of empowering communities to have the basic needs of life-food, health, education, shelter and water; to allow communities to engage in socio-cultural and economic activities and to participate meaningfully in local governance.
Partnership and Access Center Consortium, Inc. (PACCI)
The PEF works with local civil society networks operating in the priority areas. Partnership and Access Centers (PACs) are being established in identified regions and priority provinces to develop programs and manage funds for projects in the poorest communities. This localization strategy is being adopted to strengthen institutional capacities of organizations on the ground. PACs develop and support innovative strategies for sustained poverty reduction and community empowerment.
- Alternative Systems for Community Development Foundation, Inc. (ASCODE)
ASCODE Foundation, Inc. is committed to the advancement and development of the grassroots in the Philippines, particularly in the Bicol Region. Formerly Community Development Foundation Inc. ASCODE provides alternative systems and approaches for community development through provision of services, people-centered development programs, and the empowering of marginal households.
- Cordillera Network of Development NGOs & POs (CORDNET)
The Cordillera Network of Development NGOs & POs is a regional network composed of 21 NGOs, 49 POs, and 16 cooperatives or a total of 137 social development organizations. It aims to be a self-sustaining, pro-active, culture-sensitive and technologically equipped network helping to facilitate development in the Cordillera Region. As a grassroots dominated regional network, it is gearing up to be an accessible, one-stop shop resource access center that provides access to resources and integrated development support services to POs, cooperatives and other organization involved in poverty alleviation and social development.
- Multi-sectoral Alliance for Development (MUAD) Negros
MUAD-Negros is an island-wide alliance of NGOs, POs, church-based groups and multi-sectoral bodies organized to help improve the quality of life in the Negros Island. To realize this vision, MUAD defined its program, “We-CARE Negros” which aims to assist 10,000 poor families by 2013 through the establishment of stable sources of livelihood access to basic social services and balanced environment, and effective governance.
- Provincial Alliance of NGOs & POs for Development (PANGODPOD) Inc.
PANGODPOD is a network of NGOs and POs in 14 municipalities and 1 city in the province of Sorsogon. It aims to help transform the people of Sorsogon to become productive, innovative, and active agents of development through the protection and advancement of people’s rights and welfare, promotion of employment, human resources development, maintenance of ecological balance and the enhancement of people’s participation in local governance and decision-making processes.
- Palawan NGO Network Inc. (PNNI)
In 1991, the mainstream NGOs and POs in Palawan formed PNNI, motivated to present a broader NGO consensus that would carry more weight in the policy-making process in the various local government units in the province. PNNI believes that the unity of NGOs and POs can strongly influence the direction of development for Palawan. It actively engages in the arena of developmental debate and sees its role as an advocate of policies that directly benefit the communities and those that protect the environment.
- Upland Marketing Foundation Inc. (UMFI)
UMFI was established in 2000 as a mechanism to help establish and develop community based enterprises in marginalized areas of the Philippines process and add value to their local resources as a means to generate livelihood and business opportunities for the local households. The foundation also help these CBEs manage their respective value chains by providing access to technical and financial resources and marketing services in order for the CBEs to enter and grow in the mainstream market.
- Saranggani Province Empowerment and Community Transformation Forum (SPECTRUM)
This is a consortium of development oriented NGOs operating in Saranggani Province. Major services include environment, social services, governance, and livelihood assistance with special recognition and support to indigenous peoples.
WHAT IS ECHOVILLAGE Store Sustainable Communities?
ECHOstore Sustainable Lifestyle has partnered with The Village Store of the Partner and Access Centers Consortium Inc (PACCI) to open a sustainable lifestyle store in a village setting. The venture, now aptly named ECHOVILLAGE Store Sustainable Communities, opens its flagship store at the Peace and Equity Foundation’s (PEF) offices along 69 Esteban Abada, Loyola Heights, Quezon City. The PEF has been the major supporter of PACCI and has allowed it to operate a storefront in the busy Katipunan area.
It is a special and pioneering partnership where NGO and Private sector come together to highlight fair trade products and address sustainability issues of many communities throughout the country.
This partnership will empower village enterprises by providing access to suitable markets for innovative, traditional and ethnic products and in the process establish a strong network of village enterprises with full access to stable and growing markets. Priority provincial areas include Baguio, Bacolod, Saranggani, Palawan, Bohol, Albay, General Santos, Negros Occidental and parts of Mindanao.
ECHOVILLAGE Store will also be enhanced with eco-friendly and natural products carried by ECHOstore in its Podium and Serendra branches as a twist to the usual artisanal products supported by the PEF.
This is a partnership that will be a trailblazer in finding new ways of making communities sustainable. Through direct retail access in the ECHOVILLAGE Store, artisans can sell small batches of their products and also find comfort that there are alternative marketing channels other than always going large scale to make profits.
The ECHOVILLAGE Store will be able to showcase community products while maintaining their meager production levels which hardly reach the scale needed by the usual distribution channels.
LIST OF PACCI GROUPS AROUND THE COUNTRY
Partnership and Access Center (PAC) - Albay, Inc.Rizal St., Sagpon, Daraga, Albay
apac_ alprodev @ yahoo.com.ph
MS. MARIFE LOQUINARIO, Project Coordinator
Cordillera Network of Development NGOs and POs (CORDNET)
15 Gibraltar Road, Baguio City
pac_cordillera @ peacefdn.org.
MARIETTA T. PARAGAS, President
Oriental Mindoro NGO/PO Network (ORNET),2/F Patria Bldg., Cathedral Compd.
Calapan City, Oriental Mindoro 5200
(043) 286.7190 / (043) 441.0038 TF
ornet_calapan @ yahoo.com.ph
MS. NELSIE ALVAREZ, Coordinator
Palawan Network of NGOs, Inc. (PNNI)
Unit 3 Zanzibar Bldg., Rizal Avenue, Puerto Princesa City
pnnipal @ gmail.com
ATTY. ROBERT CHAN, Executive Director
Alliance of Romblon Poverty Alleviation Developmentalists, Inc. (AROPAD)
2/ F KAD-BAYAN Bldg. Torrel, Dapawan, Odiongan, Romblon
MS. GLORY LEE FOJA, Program Coordinator
Provincial Alliance of NGOs and POs for Development Inc. (PANGOPOD)
3rd flr., Conde Bldg., Magsaysay St., 4700 Sorsogon City
(056) 421.5055 / (056) 557.3250
pangopod1 @ yahoo.com
MS. SHIRLEY BOLANOS, Chairperson
National Council of Social Development of the Philippines (NCSD)
KKFI Compound, Klepper Hall
937 P. Paredes St., Sampaloc, Manila
(02) 735.6685 / (02) 735.4295 TF
ncsd @ edsamail.com.ph
MS. MARIAN L. OPEÑA, Officer in Charge
Bol-anon United Sectors Working for Advancement of Community Concerns (BUSWACC), Inc., Rm. 8, 2nd Floor K of C Bldg. K of C Drive, Poblacion 2, Tagbilaran City
(038) 501.2425 TF
pacbohol_buswacc @ yahoo.com.ph
MR. ALVIN LUIS ACUZAR, Project Coordinator
Alliance for Land and Livelihood for the Rural and Urban Poor of Cebu (ALL-r-UP)
102 P. Del Rosario Ext., Cebu City
(032) 418.2520/ (032) 418.2168 / (032) 253.7974
all_r_up_cebu @ yahoo.com
MS. ELLA ALICABA, Project Officer
Eastern Samar Social Development Organization (ESSDOG), Inc.
Ucab, Brgy. Campesao Borongan, Eastern Samar
(055) 261.2047 / (055) 560.9262
pac_east @ yahoo.com.ph
MR. AGUSTIN DOCENA, Chair
Federation of Multi-Sectoral Alliance for Development- Negros (MUAD-Negros)
Farmers Marketing Center, Purok San Jose Circumferential Road, Bgy. Alijis, Bacolod City
(034) 446.1065 / (034) 434.2169 / (034) 709.0018 F
muad_neg @ yahoo.com
REYNIC ALO, Executive Director
Nortehanon Access Center
Blk. 2 Lot 17, University Homes, Brgy. Cawayan, Catarman, Northern Samar
egegsarmiento @ yahoo.com
MR. GREGORIO SARMIENTO, Coordinator
Nagdilaab Foundation Inc.
Lazaro Drive, Bgy. Sunrise, Isabela City
dsuacito @ yahoo.com
MS. MIRIAM L. SUACITO, BOT Chairperson
Davao City Partnership & Access Center
3 Juna Avenue cor. Camia St., Juna Subd., Matina, Davao City
(082) 299.0625 / (082) 299.1722 TF
dcpac.secretariat @ yahoo.com.ph
MS. DOLORES S. CORRO, Coordinator
Kutawato Coalition of Development NGOs
# 176 Sinsuat Avenue, Cotabato City
MS. ESTRELLA CANTALLOPEZ, Project Coordinator
Sarangani Province Empowerment and Community Transformation Forum (SPECTRUM)
2 Quirino Ave. cor. Camia St. Poblacion, General Santos City
jomorta_spectrum @ yahoo.com
MS. JOSEPHINE R. MORTA, Coordinator
Coalition of Social Development Organizations in South Cotabato (CSDO-SC)
Door #4, 2/F NDMU Complex Alunan Avenue, Koronadal City
csdo_sc @ yahoo.com
MS. JOYCE GUMAHAD, Project Officer
Zamboanga Coalition of Development NGOs (ZAMCODE)
2nd floor, San Luis Bldg., San Jose, Zamboanga City
MR.RONALD STA.TERESA, Coordinator
“It’s about time our communities thought about sustainability of their enterprises by looking at what the market wants and not just what the community can make or do. This partnership with ECHOstore is a new way of reshaping our communities, so we can share in ECHOstore’s marketing and design experience.”
- Veronica Villavicencio, Executive Director, Peace and Equity Foundation
“The launching of ECHOVILLAGE Store is a very significant milestone in the lives o the marginalized entrepreneurs, as it brings about new hope and new light to chart their road towards improved quality of life. What a timely avenue for both rural and urban dwellers to support each other for health and wellness, as well as a better environment to live in!”
- Marietta Paragas, Chair of the 7-member consortium called PACCI
Making a difference comes first, selling comes second and people's product excellence a final commitment. The EVStore is a concept store– people buy not only products but will hopefully subscribe to a lifestyle of purchasing and using products that are environment friendly and that supports fair trade.
This store will demonstrate the entrepreneurial culture and spirit of urban, rural, upland and coastal households. I would like to see it as a more stylized sari-sari store–but with some intangible add-ons … partnership, fair trade promotion, environmental care, a healthy lifestyle, corporate responsibility, among other unique product features….”
- Ricardo E. Torres, Jr., Associate Director, Peace and Equity Foundation Inc.
“This is a partnership that starts novel ways for communities to connect with mainstream markets. The vision is to put up many ECHOVILLAGE Stores around the country, while we address the challenge of economies of scale through a nationwide distribution of a community’s small production, albeit in small quantities per store, but spread around many parts of the country. For instance, a commodity product like honey or pili nuts can be branded as an ECHOVILLAGE Store product distributed in other EVS branches, other than being sold just in its place of origin.”
- Chit Juan, ECHOstore, Marketing
“I am especially excited to see how ECHOstore’s special support program called ECHOdesign Lab can help incorporate the cultural stories and spirit of the indigenous peoples and the other communities to enhance the products as we develop them, or offer design interventions towards more sophistication and style for the mainstream and international market. ECHOVILLAGE Store is another pioneering first in the country so we are open to this collaborative adventure to see how to make this a success.”
In a consolidate, organized and efficient way, branding village products under the ECHOVILLAGE Store label makes it part of a bigger, more dynamic and exciting venture for the small people in the provinces.”
- Jeannie E. Javelosa, ECHOstore, Communications and Product Development
“One general weakness we have seen in all the community products is their design and packaging. But the PACCI communities are a treasure trove of products and items that all Pinoys need to discover, purchase and use. Through the ECHOVILLAGE Store we hope that we can assist all PACCI partners bring forward their best products to mainstream market. We will do this by helping them through continuous product development, packaging, retail branding and store management we hope to bring out the best of more products from the different communities to mainstream market. We look forward to this partnership.”
- Reena Francisco, ECHOstore, Operations and Product Development